Customized shipping boxes are still in. with more people clamoring for mailers or even poly bags, some might wonder if mailers are the solution. Simply put, they are still a worthwhile means to really make sure your items get to where they need to go.
But customized shipping boxes enhance the brand engagement, and it’s a trend that will in turn really make your packaging shine. Personalization creates memorable unboxing experiences, some of which you should take advantage of. Here, we’ll go over some of the reasons for customizing your shipping boxes, and what you can do to make sure that you get the most you can out of your branding experience.
Exterior and Interior customization
These days, everything can be customized, and this includes the outside and inside. For the outside, you can make a personalized box with your company name, colors, patterns, and other little fun designs. It’s super simple, and really enhances the branding experience. So many people are able to benefit from this type of branding, because it makes the product really stand out in a unique, exciting way.
There is also the interior design. You can add interior graphics to enhance the branding experience. For example, custom prints of the company’s logo and various other information printed on the inner lid works. Some companies also add their mission statement to the foray in order to really build that connection with customers.
Some may also consider using a unique little message for care instructions to save paper. Again, this is all customized, and something that, for many of the people involved, will really help to ensure that your efforts stand out, and that the efforts are met with the same enthusiasm as before.
Other fun additives
There are other fun additives that can be used in order to enhance and reflect your brand identity.
Colors are a big one. Does your brand have colors? Consider using them with your packaging. Even just adding a couple of colors here and there will really make the packaging stand out, and help to engage customers with the product as you wish to have them engage with it.
The second is stickers. Now stickers might not be the first thing you think of using with this, but branded stickers are about to be your best friend. you simply put them on the package, and then use it to close the box, or maybe to help seal the package. Adding them to the tissue paper works too as a way to enhance the brand identity in some cases.
You may also want to use branding inserts. These include designs, little notes and thank-you cards, or any sorts of freebies. You can customize this for every single person that you’re selling to in order to make this really personalized.
Finally, there are also different packaging designs that reflect your brand identity. Are you an eco-conscious brand? Consider using various sustainable initiatives such as paper that’s sustainable, in order to enhance the experience. You’d be surprised at the difference it makes when you offer some better, more personalized experiences for all that are involved.
The importance of branding.
Branding will boost the recognition and enhance the customer satisfaction through packaging that’s thoughtful and means a lot.
It is great for customers, and really bolsters the engagement of the brand. Thoughtful packaging plays a huge role in this, and it can ultimately help turn customers into recurring people who support your business.
The biggest downside is to manage the costs and logistics. When you figure this out though, you will enhance your branding, taking it to the next level. n
