Showing posts with label Bioplastics. Show all posts
Showing posts with label Bioplastics. Show all posts

Tuesday, 18 November 2014

Why you Should Customize your Shipping boxes

Customized shipping boxes are still in. with more people clamoring for mailers or even poly bags, some might wonder if mailers are the solution. Simply put, they are still a worthwhile means to really make sure your items get to where they need to go.

But customized shipping boxes enhance the brand engagement, and it’s a trend that will in turn really make your packaging shine.   Personalization creates memorable unboxing experiences, some of which you should take advantage of. Here, we’ll go over some of the reasons for customizing your shipping boxes, and what you can do to make sure that you get the most you can out of your branding experience. 

Exterior and Interior customization

These days, everything can be customized, and this includes the outside and inside. For the outside, you can make a personalized box with your company name, colors, patterns, and other little fun designs. It’s super simple, and really enhances the branding experience. So many people are able to benefit from this type of branding, because it makes the product really stand out in a unique, exciting way.



There is also the interior design. You can add interior graphics to enhance the branding experience. For example, custom prints of the company’s logo and various other information printed on the inner lid works. Some companies also add their mission statement to the foray in order to really build that connection with customers. 

Some may also consider using a unique little message for care instructions to save paper. Again, this is all customized, and something that, for many of the people involved, will really help to ensure that your efforts stand out, and that the efforts are met with the same enthusiasm as before. 

Other fun additives 

There are other fun additives that can be used in order to enhance and reflect your brand identity.

Colors are a big one. Does your brand have colors? Consider using them with your packaging. Even just adding a couple of colors here and there will really make the packaging stand out, and help to engage customers with the product as you wish to have them engage with it.

The second is stickers. Now stickers might not be the first thing you think of using with this, but branded stickers are about to be your best friend. you simply put them on the package, and then use it to close the box, or maybe to help seal the package. Adding them to the tissue paper works too as a way to enhance the brand identity in some cases.



You may also want to use branding inserts. These include designs, little notes and thank-you cards, or any sorts of freebies. You can customize this for every single person that you’re selling to in order to make this really personalized. 

Finally, there are also different packaging designs that reflect your brand identity. Are you an eco-conscious brand? Consider using various sustainable initiatives such as paper that’s sustainable, in order to enhance the experience. You’d be surprised at the difference it makes when you offer some better, more personalized experiences for all that are involved. 

The importance of branding. 

Branding will boost the recognition and enhance the customer satisfaction through packaging that’s thoughtful and means a lot.



It is great for customers, and really bolsters the engagement of the brand. Thoughtful packaging plays a huge role in this, and it can ultimately help turn customers into recurring people who support your business.

The biggest downside is to manage the costs and logistics. When you figure this out though, you will enhance your branding, taking it to the next level. n


Saturday, 29 October 2011

Eco Friendly Inks and how they Revolutionize Packaging

There are tons of great ways to be eco-friendly. You can get boxes that are sustainable, encourage people to recycle, or even enhance your packaging with bioplastics if you try to get people to toss away the plastic so they break down.

But what about printing? What a lot of people forget is printing is not very sustainable unless you take matters into your own hands and implement sustainable means.   This type of packaging for design plays a critical part in how many types of customers look at your packaging.



Traditional inks are made with petroleum, which isn’t sustainable.   This has created a negative impact in terms of our carbon emissions.. However, with sustainable plastics and inks, we’re able to reduce our carbon footprints, and using eco-friendly printing techniques really shows you care about the environment. 

What Eco Friendly Inks Entail 

Eco friendly inks are inks that won’t completely destroy the environment.

These tend to be soy-based, such as through soybeans, or water-based, where with water and various processes it creates the inks that are there. algae -based inks are another, where, through algae, you’re able to print on a medium. This can be great for a lot of customers, especially if they want to reduce their carbon emissions.

Regular printing uses petroleum, which is not sustainable.   It also releases volatile organic compounds to the air, which increases greenhouse gasses.   Basically, it’ll just cause more pollution. 

It doesn’t break down either, which further aggravated the problem.



But with eco-friendly inks, you’re reducing the emissions that you have, and also putting out less pollution. A little goes a long way with this, and it can be great for ensuring that your eco-friendly items are in the correct area. 

Overall, you want to consider this for your packaging, especially when printing out certain items. 

The Benefits and Challenges 

A lot of eco-friendly inks are great for reducing toxic waste. There's so much waste already in the environment that you want to use practices that are safe and sustainable, so you’ll definitely want to use this.

You’ll find that with this, you’re able to reduce pollution, at least through your practices.   

With this as well, you’ll also be able to tell customers about the sustainability efforts that are there. While it may seem like a small thing, customers do pay attention when you just have sustainable printing practices. Who knows, maybe others will as well be able to see your results and also get on board the train to sustainability.

There are some challenges that come with this type of packaging, especially with the inks. For starters, they’re a new type of ink for the items at hand.   It does cost a lot more than regular printing, and isn't as readily available. So, if you plan to use this, bear in mind you might need to shoulder the costs for the sustainable alternatives.



Thue other downside is the compatibility that this has with the current packaging that you have. With eco-friendly inks, they don’t work on all types of packaging. Paper yes, but if you’re using plastics, it’s less likely to work. If you’re using a plastic-based packaging, consider switching to alternatives, and also consider as well adjusting the inks that you have with those packaging materials.

Food, cosmetics, and apparel do benefit from this type of packaging, and you’ll be grateful that you have this. consider sustainable inks for your packaging needs, and see for yourself the profound impact that this type of packaging has for you, and the results of your sustainable efforts on customer perception of your brand.